We build, operate, and scale F&B brands — from a single outlet to more than 250, with the systems and discipline that make growth repeatable.
Established in 2019, Masakin Group is an integrated F&B holding — operating, investing in, and consulting culinary businesses across Indonesia. Through its group companies we work across the F&B ecosystem: restaurant operations, business consulting, F&B classes, supply-chain trading, investment partnerships, restaurant construction, procurement, and pre-opening execution.
We take franchise brands or operate our own IP brands across multiple cities — from 50m² kiosks to 2,000m² restaurants.
We build F&B brands from scratch — and consult established ones:
We invest in a curated portfolio of high-potential F&B brands across segments A–D. Ticket size IDR 100M – 1B per brand.
Five habits that decide how we build, run, and back every brand.
We do it the right way — especially when no one is watching.
Every decision has to make business sense, not just sound good.
The numbers, the problems, and the progress all stay in the open.
Decisions are made close to the work. We move, fix, and learn fast.
We set the standard by doing the work ourselves first.
A selection of the F&B brands and clients we've operated, consulted, or invested in — across 250+ outlets.
…and many more across 250+ outlets.
Good food should feel effortless — consistent taste, warm service, and an easy experience every time you visit.
As master franchisee for Greater Jakarta (Jabodetabek), we operate Laoban Kopitiam — kopi, toast, and hearty comfort plates, run with consistency across the region.
Where heritage meets simplicity. A quiet reinvention of the classic — fragrant coconut rice, rich sambal, and the comfort of mornings wrapped in banana leaves. Rooted in Peranakan and Malay tradition, timeless yet refreshingly current.
Bisma Adi Putra has trained and spoken at bootcamps, workshops, and industry events across Jakarta — helping founders and operators build sharper, more profitable F&B businesses.
A 2-day intensive bootcamp for F&B founders and operators — covering unit economics, menu engineering, staffing, and sustainable growth. Hands-on sessions, live case studies, and direct coaching from the floor.
Moderator at a leadership development talkshow alongside industry speakers ci Arline and mas Radja, Amos Cozy Hotel & Convention Hall.
Workshop for entrepreneurs and creative founders at one of Jakarta's leading innovation hubs — F&B growth strategy and scaling models.
In-house training for F&B operators at the Laoban SCBD Park outlet — operations, standards, and business fundamentals.
Workshop session — documentation in progress.
Interested in a training or speaking engagement?
Talk to us